Welcome to the Institut für Wirtschaftspädagogik

Passion as a tool

The one who works will achieve his goals.

The one who is enthusiastic will exceed them.

Dirk Janssen & Rainer Bielinski

Executive Directors
The Institute

For 40 years we are training sustainable success


The engine that is driving our training are many years of experience in sales and leadership, the demonstrated will to achieve goals and a strong commitment of participants. Strategically precisely orientated our offer is primarily committed to the solution of your concrete needs. Moreover, in many cases, it’s the kick-off that unleashes unused potentials. We train entire companies, business units, departments, teams, and crews. What’s left in the end are bullet proofed methods and tools that go far beyond the pure economic efficiency. They motivate because they work: Passion as a tool. Welcome to the Institut für Wirtschaftspädagogik (IWP).

Read more

Passion as a Tool


After an impressive professional career, each of our trainers has completed a multi-stage training program at IWP. Only the made mistakes, the rocky ways to improvement and the thereby resulting professional experience, in connection with an awarded concept, forms ideas into working concepts of success. Convictions become motivation and responsibility becomes passion.

Read more

Numbers and Facts

Completed Trainings


With us you’re not only buying pure knowledge, but the cognition of made mistakes.


Our trainers collected many years of experience in many parts of the world before they joined our institute. By having a multilingual and international team, consisting of 28 trainers, change experts, salesman and leadership experts, we can offer you tailored solutions for your individual and complex tasks.

Years of Expertise
Experts & Trainers
Completed Trainings
Successful Participants
Award-winning Processes


Multi-awarded winner of the international German training award


What we consider most important for us is the successfully completed project and the success of our customers. We are especially proud to announce that our training concepts were awarded multiple times by an international jury, consisting of education experts and practitioners. In 2007, 2009 and 2012 we received the International German Training award which is today known as the European award for training, consulting and coaching, in bronze. This makes the IWP one of the providers that meet the highest standards.

Read more


Topic areas & tools

Management and Leadership
Work Methodology
Project Management

Customized Strategies

Planned Success

Your Enquiry

Our Offer

“It seems like our sales department is not working efficiently.“

“We want to open up to new business fields and need consulting.

Our employees are constantly stressed out. How can we reduce stress?

The Magellan Principle


The Magellan Principle is a self-contained training concept for managers and junior executives. It distinguishes precisely between the tasks of a leader and the tool-categories required to perform the task.


Read more
Custom Programs


Besides fundamental tasks in the field of sales or leadership there are also special situations that require a specific approach. Based on a detailed and individual needs analysis, we compile these individual training programs.


Read more
E-Learning / Blended-Learning

Training to go: Learning and remembering on the road


We digitalize ourselves. With individually developed apps which are specially tailored to our training modules, your employees have digital access to all the taught content, even after the actual training. Hence, all developed solutions are always just a click away, for example before important customer meetings and telephone calls.


Challenging you

Sliding Image Sliding Image


Challenging you


Working at IWP



The Intitut für Wirtschaftspädagogik (Institute for Business Education), founded in 1980, holds a market-leading position in German-speaking countries for leadership, sales, communication and behavioural training. As a partner at your side, we work with you to develop a strategic plan and thus lay the foundation for a career as a consultant and trainer in Germany’s innovative medium-sized businesses and international corporations. Bring in your knowledge – not only to the customer but also to the operational and strategic alignment of our brand. We are looking forward to your ideas, an imprinting character and a successful cooperation.

Passion as a tool

The one who works will achieve his goals.

The one who is enthusiastic will exceed them.