We are a team of specialists with many years of experience in the training sector.


Since 1980 the Institut für Wirtschaftspädagogik – the Institute for Business Education – has ranked as one of the leading management, sales and performance training establishments in the German-speaking region. We are the professionals when it comes down to conceiving and implementing effective training courses, coaching sessions, workshops, and lectures. We train managers, company employees and people with specific determination to increase and optimise their success.


A large number of well-known national and international enterprises can confirm the particular quality and effectiveness of our concepts.


For decades we have been employing state-of-the-art expertise in performance and brain research.

Our trainers were using elements of Neuro-Linguistic Programming techniques even before NLP became “fashionable”.

By the same token, the fundamentals of suggestopaedic instruction reappear in the events we organise.

However, all approaches to and methods of research serve only one goal: practicability and efficiency! No method may be allowed to become an end in itself.

The guarantee for this is our experience.

We understand how to pass on to you and your employees know-how and attitudes, techniques and methods in such a way that you will find pleasure in the appropriation of new methods and you really will be successful in implementing these in your professional and private life.

Positive changes in performance are the objective of our work and these form the basis for a real increase in performance.


To date, over 80,000 participants have profited from the methods of the IWP.


Capitalise on our many years of experience in practical and effective advanced training – for the success of your enterprise, for that of your employees, for your own personal success!

Passion as a tool

The one who works will achieve his goals.

The one who is enthusiastic will exceed them.